The world of beauty conventions is like Disneyland for beauty addicts. A day or more of wall-to-wall vendors, exhibits, demos, freebies, and more -- all set in the most glamorous and fun cities around the globe.
But there's something else we love about beauty cons. They set the bar for what to expect in the years to come -- what will be the fashion highs? What can we expect to see strutting down the catwalk for the next few seasons? Beauty conventions have also started showing off some of the hottest tech in beauty, from the impressive ingredients that now make our makeup safer and sexier, to the tools we use to beautify ourselves every day.
Here are four beauty conventions taking place this year in North America -- all of which we can't wait to get to.
Cosmoprof North America
Celebrating their 14th year, Cosmoprof will be taking place in Las Vegas July 24th-26th. Boasting 1,015 exhibitors from 39 countries, Cosmoprof is going to be nothing short of spectacular. Special events will include the PBA business forum and the North American Hairstyling Awards.
IBS New York
While the International Beauty Show sets up expos in locations all over the place, we have a special love for their New York expo. This year will be their 99th celebration and expo, occurring from March 6th-8th. What makes IBS so amazing? Along with your admission ticket, conference attendees gain access to more than 150 classes in everything from hair techniques to products, makeup, business, and nail art.
PBA's International Salon and Spa Expo
From January 30th-February 1st, Long Beach is going to be the hot spot for Salon and Spa masters. Education, competitions, and oodles of VIP perks await conference goers who want that SoCal sun exposure -- and beauty experience. More than 400 global manufacturers and 150 educational classes will flock to the west coast's largest and most influential professional beauty expo.
June 4th and 5th in Pasadena are set aside for PHAMExpo and the wild beauty magic it brings. Many of the hottest names in beauty will be there -- think Lime Crime, The Lip Bar, and Cinema Secrets -- along with a whole set of master classes and educational rounds in business, digital management, and branding.
Will you find yourself at a beauty convention this year? Let us know in the comments!