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Big Beauty Trends in 2018

Ashley Yamamoto

Posted on February 09 2018

beauty trends 2018 ultra violet color of the year lotus lashes

Step aside bold brows and highlighters! Ring in the new year with the biggest trends for 2018! Whatever your style and preference, you can tailor these trends to express your personal beauty looks. Experiment and have fun with some of 2018's hottest beauty trends!

Notice-me Lashes

The biggest prediction for 2018 beauty trends is bold, next-level lashes! According to Pinterest, "all eyes are on long, lush lashes and how to get them," which means it's the perfect time to add a pair of luxe, cruelty-free mink eyelashes from Lotus Lashes to your beauty arsenal. Lucky you! From light natural looks to high-glam lashes, there's a pair for every style and occasion. Get noticed with a pair of false eyelashes that are easy on your wallet, but big on the drama!


While 2017 saw an influx of Korean beauty products, 2018 is seeing a comeback trend in Japanese beauty (J-Beauty). Youthful, glowing skin is always in style. Using premium ingredients, luxurious Japanese brands like Shiseido, Kanebo, and Tatcha have effective formulas to help improve complexions and aid in reversing the signs of aging. Explore a Japanese brand and add jealousy-inducing skin to your list of beauty resolutions! 

Ultra Violet

Pantone announced Ultra Violet as their Color of the Year 2018. This vibrant purple shade is versatile for all skin tones, and can be muted down or bolded up for a unique look just for you! A colorful lip or a pastel wash on your eyelids can transform your usual beauty routine into something unexpected. Have fun and experiment!

Stand-out Blush

A fresh, cheeky flush will stand out in 2018's makeup trends. Celebrity makeup artist Jamie Dorman predicts that "blush and anything metallic will replace the tired contouring trend" we've seen so much of in 2017. That means brighter colors, creative placements on apples and cheekbones, and maybe some unexpected colors and use of metallics to increase the shine! You decide how you want to blush!

Photo credit: Billboard

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