On Friday, September 8, Brooklyn, New York was buzzing with anticipation and excitement and at the center of it all was Rihanna. The diva of cool was looking as confident and fresh as ever and as usual, was absolutely stunning as she showed off her fabulously fashionable style! Though the presence of RiRi alone is certainly enough to cause a commotion, the crowd was gathered not only to be near the sizzling siren but also to be part of what has become one of the most talked about launches the beauty industry has seen in a long time! The line is called Fenty Beauty and is the creation of Robyn Rihanna Fenty in partnership with LVMH's Kendo Brands. With the launch comes the first installment of a range of beauty products which has found its way into stores in more than 150 countries worldwide.
Rihanna has always had a reputation for setting trends and for reinventing the traditional concepts of fashion and beauty. Her newest project is no exception, and is designed to do what no other makeup brand does by offering products in a range of colors and shades that are typically not available in other lines. Her goal is to provide make up that appeals to women from all different racial backgrounds especially women with hard to match skin tones. Fenty Beauty will also focus on shades that are more universally complementary and that can be worn by women of every color and tone.
The result of her efforts is a makeup collection that has quickly garnered its share of rave reviews and like the Barbados born singer herself, already has a following of devoted fans! Fenty Beauty launched with a diverse range of 40 liquid foundation shades; contour sticks that conceal, contour and highlight in 30 shades; four highlighter duos, and two highlighter singles; a matte powder with blotting sheets; and one single lip gloss in a shade that can be worn by any woman of any skin tone.
While all the products have gotten a lot of attention so far, there are two products that are stand outs and which we recommend you try. The first is the Gloss Bomb Universal Lip Luminizer Lip Gloss which as we mentioned, looks fantastic on women of all color. Rihanna featured an array of models of all backgrounds wearing the gloss on her Instagram page and it seems to work on all of them! Not only that but the gloss is scented in a tropical flavored scent that resembles pina colada and it's perfect for day or night.
The second product we recommend is the Killawatt Freestyle Highlighter in Trophy Wife which is a beautiful golden yellow color. The highlighter truly captures light and is lightweight too. A dusting of this highlighter gives the face or body a magical glow and it even comes with a magnetic travel brush.
One last thing, the products are all cruelty-free so you can feel good about wearing them. Check out Fenty Beauty products at all Sephora stores nationwide and take a look online at Fenty Beauty's Sephora Landing Page which also features videos with Rihanna talking about the line and her inspiration!
Photo Fenty Beauty