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Greenwashing, the Beauty Trend You Might Not Know About

Ashley Yamamoto

Posted on March 21 2020

greenwashing beauty trend clean cruelty free beauty lotus lashes

We are in the midst of a clean beauty revolution. With a passion for all things cruelty free and natural, we want to share some science behind the dirty secret behind beauty trend that preaches cleanliness.. Let's talk about "greenwashing". In a perfect world, we should be able to pick up a skincare product that claims to be "all natural" and trust that it's a healthy choice for us. However, that's often not the case and keeping our bodies and consciousness truly clean requires us to question the claims that we might otherwise write off as true.

Greenwashing allows brands and companies to advertise and package their products as "clean beauty" without actually following through with the practices to make them such. That being said, knowledge is power!

Here a few questions to empower you for your next clean beauty purchase:

1. Are these ingredients safe for me?

Ingredients like parabens, sulfates, and synthetic fragrances are common in a wide variety of beauty products. They can cause reactions like skin irritation, triggers for allergies, and some are even linked to cancer. Click here for the full list of harmful ingredients. What should you look for instead? Companies can substitute these for natural alternatives such as *pure* essential oils, extracts, and other plant-based materials.

2. Are these ingredients safe for the environment?

If it hurts the planet, it can't be good for any of us. Does your product contain palm oil? Palm oil is a common ingredient in beauty and food products. However, palm groves have devastated rain forests and wiped out entire habitats for endangered orangutan in Borneo and Sumatra.

Consider that companies are even going as far as stripping the planet of crystals and gems to include in their products to generate shimmer. Resources like amethyst and rose quartz have been mined out of the earth in excess only to be washed down the drain at the end of the day.

What else? Parabens in sunscreen and other beauty products have also been linked to coral reef destruction. Be on the look-out for brands that are sustainable and contain ingredients that keep you and the planet clean.

3. Has this product been tested on animals?

Believe it or not, a lot of companies get away with claiming that they are "cruelty free" by simply not testing their final products on animals. If you love animals as much as we do, you'll still need to do your due diligence by contacting that brand about their testing practices.

  1. Are all of these ingredients organic or just one/some?

    If you have even one organic ingredient in a product, a brand can advertise that organic ingredient, even if everything else is not. Need we say more?

  2. What in nature is this color?

    Ask yourself the next time you pick up a bottle of brightly colored skincare product, what in nature makes that color? Sometimes the answer is "nothing". The cleanest ingredients often don't have much coloration to them at all.

This is a time to ask questions and take responsibility for our bodies and our planet. Being equipped with the right questions to ask is the first step to making better choices for yourself and the world around you.

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